Guy Knowledge

How to Outshine the Rental: A Groom’s Guide to Looking Better Than His Groomsmen

By on February 17th, 2026

In the world of wedding planning, there is a common misconception that the wedding party must look like a uniform set of carbon copies. While your groomsmen might be perfectly content in a “poly-blend” rental from a big-box warehouse, as the groom, your role, and your wardrobe, should be held to a higher standard. A luxury custom suit will make you feel like the man of the hour.

At Bespoke Edge, we specialize in the individual groom. We believe that while your friends are there to support you, you are there to lead. Here is how to ensure you stand out as the best-dressed man in the room without clashing with your party.

1. The Power of “Visual Hierarchy”

Your wedding photos will hang on your wall for decades. In those frames, you should be the immediate focal point. While your groomsmen might wear a standard charcoal or navy rental, a custom 2-piece suit from our Denver or Fort Collins showroom allows you to play with subtle variations.

Consider a slightly different shade of the wedding color or a premium fabric texture—like a high-twist wool or a subtle sharkskin—that catches the light differently than a flat, synthetic rental.

2. Fit is the Ultimate Differentiator

The easiest way to spot a rental from across a crowded ballroom? The fit. Rentals are designed to fit “anyone,” which usually means they fit no one particularly well. They are often boxy in the torso and pooling at the ankles.

When you step into a Bespoke Edge showroom, we utilize over 40 years of family clothing experience to engineer a fit that is unique to your proportions. A perfectly tapered sleeve and a collar that actually hugs your neck create a silhouette of authority that a rental simply cannot replicate.

groom and groomsmen sitting

Photo by: @stephaniebrazzle

3. The Luxury Custom Suit: Elevate the Details

Since we focus on the individual groom rather than mass-producing wedding parties, we have the luxury of obsessing over the details:

  • The Shirt: Since a custom shirt is separate from the suit, this is your chance to shine. A bespoke dress shirt with a crisp, tall collar will keep you looking sharp even after the jacket comes off for the reception.
  • The Lining: Your groomsmen will have a standard black lining. Yours can be a bold paisley, a signature silk, or a color that matches the bridal bouquet.
  • Full canvas construction: A full canvas suit is a hallmark of a custom suit. It is the traditional construction and provides just the right amount of structure, yet still moves with you. And best of all, it gets better and more comfortable the longer you wear your suit.

4. The “Wear It Again” Factor

A rental is a “disposable” expense. A Bespoke Edge suit is a cornerstone of your permanent wardrobe. By investing $1,795 or more in a custom garment, you aren’t just buying a wedding outfit; you are commissioning a piece of clothing that will serve you for years of galas, boardrooms, and anniversaries.

Experience the Bespoke Edge Difference

You deserve a suit that is as intentional as your vows. If you’re looking for a luxury custom suit in Denver, then join us at our LoHi showroom in Denver. Or, visit us at our Fort Collins location for a private, one-on-one consultation. Let’s design a look that ensures when you stand at the end of the aisle, there is no doubt who the man of the hour is.